Sports Technology · Fort Lauderdale, FL

Opportunity,
Engineered.

JKG is creating a new technology infrastructure for global sport—helping athletes access opportunity through AON and reach their potential through BioPerformance.

Just Keep Going Inc badge — gold ring, JKG monogram

What We Build

Two Products.
One Athlete Journey.

Talent is everywhere. Opportunity isn't. BioPerformance helps athletes understand and maximize their potential. AON helps that potential get seen, supported, and rewarded.

Private MVP Live

AON

The Athlete Opportunity Network brings athletes, fans, businesses, and opportunity partners together in one trusted ecosystem. Fans can support the athletes they believe in. Businesses can build meaningful sponsorship relationships with athletes and be seen by fans as part of their journey. With access to funding, resources, and opportunities, athletes can pursue the world stage—and show the next generation that talent can lead to a real future.

✦ Pilot & partner access by invitation — get in touch

  • AI Sports Agent: scans for sponsors, surfaces opportunities, and helps map the road to the next competition. It recommends; athletes and authorized representatives decide
  • Direct Support: fans can back athletes directly, businesses can sponsor them, and funding can be tied to clear goals and verified milestones
  • Fans Join the Journey: follow the athletes you believe in, see the progress your support makes possible, and celebrate the wins you helped create
  • NIL Opportunities: name, image, and likeness deals matched to athletes, with delivery verified on both sides
  • Follow the Money: funding for travel, entry fees, equipment, and other needs can be tracked transparently, with proof showing how it was used
  • Built for the Next Generation: help young athletes get discovered, supported, and rewarded for their talent on fair terms
In Development

BioPerformance

BioPerformance is an AI-powered human performance system that helps athletes train intelligently, recover effectively, and make better-informed performance decisions — built in joint venture with Rejuve Biotech and powered by Rejuve Biotech's Mozi AI. It's the intelligence layer that connects training, recovery, wearables, biometrics, biomarkers, nutrition, and movement data — turning fragmented information into personalized performance guidance.

  • An Integrated AI Performance Team: training, recovery, nutrition, and development intelligence working together around each athlete
  • An Evolving Digital Twin: movement, biometrics, training, recovery, and other performance signals combined into a model that develops with the athlete
  • Women's performance science, day one: a first-class module — not an afterthought
  • Your Body, Your Data: athletes control who can access their information and can be compensated when they choose to contribute it
  • Built to Scale: one intelligence layer serving individuals, coaches, teams, federations, and partner platforms

Commercial model: subscriptions, enterprise and federation licensing, institutional partnerships, and fees on verified transactions and services.

BioPerformance — The Vision

Every Sport.
Every Athlete.

BioPerformance is being built to create an evolving digital twin of each athlete — combining movement, biometrics, training, and recovery so decisions can be made with evidence instead of guesswork. These concept models show where the platform is headed.

TWIN.01 — RUNNINGgait cycle · concept
TWIN.02 — WEIGHTLIFTINGoverhead squat · concept
TWIN.03 — FOOTBALLstrike · concept
TWIN.04 — BASKETBALLjump shot · concept
TWIN.05 — AM. FOOTBALLpass · concept
TWIN.06 — RUGBYcarry · concept
TWIN.07 — CYCLINGcadence · concept
TWIN.08 — BOXINGjab · concept

✦ Powered by Rejuve Biotech's Mozi AI

Track Record

What We've Already Done

Not projections. Results — on international stages, continental podiums, and the floor of world championships.

2024 · Manama, Bahrain

Kevin Frey represents Ghana at the IWF Congress

JKG founder Kevin Frey served as a delegate for Ghana at the IWF Congress in Manama. At the accompanying World Championships, JKG-supported athlete Marie Korkor Agbah-Hughes finished 15th in the world.

2025 · African Championships, Mauritius

Gabriel Owusu wins three silver medals

After JKG helped secure the funding and advocacy Gabriel Owusu needed to compete, Ghana's team captain returned from Mauritius with three silver medals.

2025 · African Youth Championships

Emmanuel Allotey takes bronze

The next generation, already on the podium — JKG-backed youth talent delivering at continental level.

2025 · Accra, Ghana

National sports technology mandate signed with Ghana's NSA

A first-of-its-kind AI and blockchain sports mandate in Africa — a national agreement designed to serve the country's 54 national federations with digital infrastructure, athlete development, and transparent funding.

2025 · Ghana Business & Heroes Awards

Kevin Frey named AI Pioneer of the Year

National recognition for Kevin and JKG's work applying artificial intelligence, automation, and trusted digital infrastructure to African sport.

2025 · Crest Africa

Named among the Top 50 Voices in African Tech

The recognition named Kevin among the entrepreneurs and innovators helping shape the future of technology across Africa.

Kevin Frey, Founder and CEO of Just Keep Going Inc, seated at a sports event in a grey suit
Kevin Frey — Founder & CEO

Founder & CEO

Kevin Frey

Kevin Frey is the Founder and CEO of Just Keep Going Inc. (JKG), a sports technology company building AI-powered systems to improve human performance and expand access to opportunity throughout the global sports economy.

Under Kevin’s leadership, JKG is developing two interconnected platforms: BioPerformance and the Athlete Opportunity Network (AON). BioPerformance is the intelligence layer connecting training, recovery, wearables, biometrics, biomarkers, nutrition, and movement data to deliver personalized performance guidance. AON is an AI- and blockchain-powered platform that helps athletes access funding, sponsorships, resources, visibility, and career-building opportunities.

Kevin’s work is rooted in a simple belief: talent is everywhere, but opportunity is not. After working directly with athletes, coaches, federations, government institutions, and sports organizations, he saw that many world-class athletes were being held back by a lack of infrastructure—not a lack of ability. JKG was created to build that missing infrastructure.

Kevin has worked extensively across Africa and internationally, developing partnerships across sports, artificial intelligence, biotechnology, blockchain, media, education, and economic development. He represented Ghana as a delegate at the International Weightlifting Federation World Congress and has supported athletes competing at national, continental, and world championship levels.

In recognition of his leadership and growing influence across the African technology ecosystem, Kevin was named one of Crest Africa’s Top 50 Voices in African Tech in 2025. He was also recognized at the 2025 Ghana Business & Heroes Awards for his work advancing artificial intelligence and automation in African sports.

Beyond JKG, Kevin serves on the International Board of Ethics for AI, the board of Flux GEM Global Ventures, and the Board of Advisors for Global Entrepreneur Magazine. He is also a SingularityNET Ambassador, contributing to international conversations about beneficial artificial intelligence and the responsible use of emerging technology.

Through JKG, Kevin is working to create a more transparent, connected, and inclusive future for sports—one in which technology does more than analyze performance. It helps talented people get seen, supported, and given a genuine chance to succeed.

His guiding philosophy is simple:

"A chance changes everything."

Kevin on LinkedIn

In The Field

Where The Work Happens

Kevin Frey seated at the Ghana delegation desk at the IWF Congress
Representing Ghana — IWF Congress
Kevin Frey celebrating at the IWF World Championships in Manama
IWF World Championships — Manama
Kevin Frey with fellow delegates at IWF Congress Manama 2024
IWF Congress — Manama 2024
Kevin Frey watching a match at Accra Sports Stadium
Accra Sports Stadium — Ghana
Kevin Frey presenting donated sports equipment in Accra
Equipment Donation — Accra
Kevin Frey with a boxer holding a championship belt at a grassroots event in Accra
Grassroots Boxing — Accra

In The Press

On The Record

Daily Statesman Kevin Frey named AI Pioneer of the Year at the 2025 Ghana Business & Heroes Awards — AI Pioneer of the Year, World Trade Centre, Accra. December 2025
Crest Africa Kevin Frey named among the Top 50 Voices in African Tech 2025 — Crest Africa's power list of the innovators shaping African technology
GhanaWeb NSA to partner JKG to drive sports technology through Artificial Intelligence — the national mandate across all 54 federations. October 2025
MyJoyOnline Gabriel Owusu defies controversies to win three medals at African Senior Weightlifting Championships — the road to Mauritius, and JKG's advocacy for the athletes' participation. April 2025
Citi Sports Gabriel Owusu wins triple silver for Ghana at 2025 African Weightlifting Championship — three silver medals in Mauritius for the JKG-backed team captain. April 2025
CoinTrust Ghana moves to embed AI and blockchain in national sports — international coverage of the NSA–JKG agreement. October 2025
View all media coverage →
GhanaSoccernet Ghana Sports enters new era with NSA–JKG Artificial Intelligence partnership — "described as a first of its kind in Africa." October 2025
AllAfrica Ghana: NSA partners Just Keep Going Inc. to introduce AI and blockchain in Ghana's sports sector — continental syndication of the announcement. October 2025
Debrich Group Ghana weightlifting shines — Kevin Frey — feature on JKG's work in Ghanaian weightlifting
Ghana Rugby Ghana Rugby Football Union statement of appreciation to Just Keep Going Inc. — recognition for JKG's equipment support
EIB Network "I was inspired to support weightlifting in Ghana after hearing about the challenges athletes face here." — Kevin Frey, May 2025

Partners

Built Through Partnership

Joint Venture — BioPerformance

Rejuve Biotech

JKG's joint-venture partner on BioPerformance. Rejuve Biotech's Mozi AI powers the platform's intelligence, with JKG holding exclusive rights to bring the technology into sports and athletic performance.

National Mandate — Ghana

National Sports Authority

Ghana's National Sports Authority and JKG signed a first-of-its-kind AI and blockchain sports mandate in Africa, designed to serve all 54 national federations.

✦ Your organization here — partner with JKG

Get In Touch

Build With Us

Federations, sponsors, partners, and athletes — if you believe opportunity in sport should be a matter of talent, not geography, we should talk.

HQ Fort Lauderdale, Florida
United States


Email Kevin.F@justkeepgoinginc.com


Inquiries Athletes · Federations · Sponsors · Partners